Techniques for Arranging a Craft Show Kiosk

Have you ever walked into a store and immediately been so frustrated that you couldn't even begin to think about spending your money? Things are haphazardly strewn about, there is little organization, and when you walk up to an item that you might consider buying - it has no price tag on it. Don't let this happen to your craft show booth. You need to keep in mind the same principles of good marketing and merchandising when you set up for a craft show.

The first thing you need to do is have a plan. That means putting together an idea of what your craft show booth is going to look like in advance. I've seen so many people just lug their craft show items around in the back of a big van with a few extra stands and tables to place them on. These are the same people that ask, "why didn't I sell anything this weekend?"

Planning your craft show booth involves a couple of things: first, you want to talk to the craft show organizer to see how much space you have, and if there are any restrictions to what you can have in or around your booth. Also, ask if you have a reliable power supply to run your booth. This is important. The next thing you want to do is get a floor plan of where your booth is located so you can figure out the best set up to keep people moving in and through your craft show display.

Once you go to lay out your presentation for the show, there are a few of things to remember for a favorable craft show. Zero clutter! Maintain your items comfortably arranged into particular areas. If you're a knitter and you are selling sweaters for children and grownups, it is not beneficial to have them together since people will be disappointed with having to separate the kids' sweaters in order to find the single adult one in the heap.

Spend time perfecting your selling skills. If you feature a unique stained glass window suspension, it would be time advantageously spent to invest in a window that you will be able to show in your booth with one of your window hangings dangling in it. Once people view the item in action, they can envision it in their own homes, or they can fancy using it themselves. If they can do this, then they are probably to purchase it.

Maintain items no lower than waistline level - No one truly prefers to crouch over after they've been on their feet for hours at a craft show. Keep items within reach and there will be more potential for people to pick them up and examine them closely - which results in additional purchases. Allow the floor space for extra inventory (in boxes) with which you can fill your stands.

Mark everything you have with its price - Make it easy for shoppers to buy your crafts. Whenever you do not have a price, they might not consider asking - they may just go elsewhere to purchase something.

Get rid of traffic jams. There is nothing less favorable than having people thwarted by the lack of practical flow in a craft show booth. Try and make a normal flow for people to view your craft show items, be nudged along by other people walking through, and pass right through to the checkout at the finish. If you create too many spaces where people are bottle-necked or they have difficulty steering to examine other crafts, you are restricting your sales.

Remember, you are campaigning a business. Have in mind that store you scorn going into versus the one where everything flows so nicely; the exhibits are catchy and all of the price tags are on the items for sale. Establish a craft show booth that resembles the store you admire - and you'll discover that people will spend more money on your crafts!